Demand Generation Manager

Main Responsibilities

• Devise annual marketing strategies to achieve demand generation targets and KPIs.
• Align with sales leadership to define local go-to-market plans.
• Connect with Autodesk corporate marketing strategy teams to guide the local marketing strategy and planning.
• Own the distribution and reconciliation of local marketing budgets.
• Work cross-functionally with other Autodesk marketing groups to ensure optimal implementation of various marketing materials within demand generation programs.
• Build and maintain a collaborative relationship with field and Inside Sales managers and agents, obtaining qualitative feedback on campaign performance, suggesting ideas and opportunities to improve our programs or tactics.
• Maintain accurate and actionable understanding of accounts within your portfolio and action plans for additional account insights or contact data quality.
• Collaborate with the ABM Practice team who are responsible for the optimization of the prioritized programmatic campaigns and ensure alignment about the analysis of the campaign reporting.

Reporting And Insights

• Track, analyze and optimize lead generation programs and events, report on funnel metrics and contribution to sales billings.
• Track and analyze digital program effectiveness to determine ROI and prioritize resources.
• Constantly research and find creative lead generation channels, properties, communities and technology to drive more qualified leads and segment them to optimize results.

Minimum Qualifications

• BA, BS or equivalent degree in Marketing or equivalent work experience.
• 7+ years’ experience in B2B SaaS demand generation/field marketing experience, account-based marketing specific knowledge and skills, as well as interfacing with sales.
• Native Russian speaker. Strong spoken and written English.
• Extremely strong interpersonal skills. Able to build personal networks and prioritize their efforts in a rapidly evolving environment.
• Some domestic and international travel will be required.

The Ideal Candidate

• You can communicate clearly and effectively with cross functional groups and senior management.
• You have a passion for B2B solutions, connecting customer needs with product capabilities, and driving performance results.
• You communicate clearly and effectively with cross functional groups and senior management.
• You can juggle multiple priorities and get things done in a fast-paced, dynamic and often ambiguous environment.
• Experienced in working with a variety of marketing technical systems, such as Marketo, and CRM systems such as Salesforce.
• Analytical thinker with experience analyzing, interpreting and reporting key marketing and sales metrics across systems.
• Experience in account-based marketing is desired, but not required.
• Experience in the AEC (Architecture, Engineering, or Construction) or manufacturing industries are desirable, but not required.
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