Digital Marketing Manager

Goals:

• Deliver Digital Marketing campaign execution OTIF
• Drive share of identified transactions through maximizing efficiency and effectiveness of Digital Marketing campaigns
• Together with Agency develop and implement “best in class” creatives for Digital Marketing campaigns to drive new users
• Define most effective communication channels/touchpoints for different user segments
• Develop communication strategy with McD App Users considering variety of communication channel mix and user segments
• Together with Agency develop “best in class” creatives to communicate with segmented CRM via Digital Marketing campaignsp
• Grow MAU (Monthly Active Users) and MAC (Monthly Active Customers) via customer engagement level improvement using effective marketing mix
• Drive Digital Guest Count and Sales through App via Effective Marketing Campaigns

Objectives:

• Develop and implement marketing campaign for Digital promo offers
• Align Digital promo offers with internal stakeholders (Finance, Operations, Legal, Supply Chain)
• Develop “best in class” creatives for Digital Marketing campaigns together with Agency
• Develop communication plan for each segment considering most effective touchpoints/communication channels
• Together with Agency create and review communication messages to consumers to drive offer usage (email, push, sms etc)
• Maintain actual communication in owned (site, app) and earned (social nets) channels in-line with brand guides
• Develop most effective tactics/mechanics to improve customer retention rate
• Together with Media manager plan and manage multi-channel (both owned and paid) marketing campaigns to improve retention and optimize spend
• Analyze media and conversion results of all communication channels and implement best practices to improve retention

Skills:

• Education: min Bachelor Degree in Marketing, Business Administration, Economics, or any other related field
• Proven track of record in Digital Marketing with 3-6 years – Omni-channel experience is a plus
• Experience in Mobile Application management/development (FMCG/Retail/e-commerce)
• Good knowledge of online marketing methods and best practices
• Business oriented
• Project management skills
• Strong presentation skills
• English – fluent (regular presentations on English for top-management)

We offer:

• Work in the world leader of quick-service restaurants with a legendary history
• Competitive salary
• Advanced benefits package (annual bonus, health insurance, mobile compensation, partial fitness compensation, 3-year saving plan 5% of salary and bonuses
• 5th vacation week
• Professional development and career growth