Senior Social Media Strategist

About Us

• Hopper — canadian travel startup, has raised a $170 million Series F round, led by Capital One
• The U.S. banks and credit card company is also coming on board as a strategic partner, to launch Capital One Travel, which is the first instantiation of Hopper’s new B2B platform, Hopper Cloud

Minimum qualifications

• 4+ years experience in social media or influencer marketing
• Experience working in a cross-functional team including comms, user acquisition, creative, and product
• Experience working with influencers or brand partners including the management of contracts, schedules, deliverables, etc
• Track record of setting clear and measurable goals while driving real business impact
• Excellent written and verbal communications skills

Preferred qualifications

• The ability to work with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals
• A great mix of creative and analytical thinking

Responsibilities

• Develop a strategic, multi-channel social media marketing plan for Hopper’s owned channels that contributes to the growth of our business and builds brand affinity with our customers
• Create new and innovative content strategies for established and emerging platforms that drive organic growth
• Manage the brand ambassador program strategy including budget, key partner identification, campaign workflow, and creative guidelines
• Manage monthly campaign budget allocation to reach specific acquisition goals
• Ensure partners deliver engaging content by defining specific deliverables and negotiating content usage right across key paid media channels
• Optimize internal processes to continue to scale the program and increase the efficiency of content and team time
• Work closely with the Director of Community Support to ensure that customers who reach out for support via social media channels have their issues resolved promptly
• Track and report on the performance of campaigns and use that data to inform new social media strategies and influencer partnerships

Benefits

• Well-funded and proven startup with large ambitions, competitive salary, and stock options
• Unlimited PTO
• WeWork All Access Pass OR Work-from-home stipend
• Entrepreneurial culture where pushing limits and taking risks is everyday business
• Open communication with management and company leadership
• Small, dynamic teams = massive impact
• Access to 401k (US) or Retirement Savings Plan (Canada)