Head of B2C Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Creative and digital consumer marketing experience gained in a global company.
• Experience with the Russian market.

Preferred qualifications:

• Expert in marketing experience in B2C marketing, and performance and brand marketing.
• Leadership experience, creative judgment, technology or online industry experience, being up to date on groundbreaking web/tech trends.
• Track record of effectively delivering multiple and innovative projects in a very fast moving environment, strong project management experience (including agency management), campaign and event planning and execution.
• Ability to develop market insights, marketing strategy and analyze campaign effectiveness
• Ability to influence wide audiences at all levels and work effectively across functions and geographies.
• Excellent written and oral communication and interpersonal skills.

Responsibilities:

• Provide local market expertise and insights through deep understanding of consumer, industry and competitive behaviour.
• Provide thought leadership to develop, advocate and implement Google's B2C marketing strategy. Manage and execute campaigns and programs to deliver excellent results.
• Manage the Russian marketing budget and champion the needs of the Russian market in a fast-changing and dynamic international company.
• Demonstrate creative judgment and marketing mastery to deepen Google brand equity.
• Build trusted collaborative relationships with regional and global marketing teams, manage interests of multiple stakeholders; effectively collaborate cross-functionally.
• A VPN is required to respond to a vacancy.