Brand Marketing Manager

Description

• As a Brand Manager, you will be based in our Moscow or London office and you will report to the Brand Marketing Director. You will be a strategic marketer, with a deep understanding of the Ukrainian market and its cultural, social and political landscape. You will work with the global hub and local team to adapt and develop game-changing campaigns, bringing relevant partnerships, activations and experiences that play into our brand values and connect with our consumers utilising the full paid, earned and owned suite
• You will join a growing cross-functional team that leverages the vast resources of our global network; we are looking for a dynamic innovator to protect and grow our position in Ukraine

Key Accountabilities

• Adapt, create and execute a 360 marketing strategy to drive growth and retention and ensure unique brand positioning
• Lead execution of go-to market strategy developed jointly with with global and local teams, in Ukraine to support Badoo’s position
• Manage and allocate marketing budget across Integrated Brand marketing channels and performance channels - proven media knowledge
• Devise and deliver hard working media campaigns that will earn coverage
• Manage content development for social and paid campaigns
• Identify & execute on brand partnerships to strengthen brand positioning and ensure inclusive brand positioning by engaging with relevant influencers
• Leverage data and analytics in strategic decisions by building a marketing plan against specific growth and brand OKR goals
• Manage network of agency partners, setting objectives/goals
• Problem solve and strategise to deliver against goals/ key OKRs
• Manage strategy, implementation, and optimisation of on-brand strategic partnerships
• Facilitate user research to inform marketing strategy

Required Skills And Knowledge

• 3+ years relevant marketing experience, preferably in a fast paced environment
• A track record as a marketing and communications executive, developing and executing integrated plans for a disruptive, digital-first brand in the Ukrainian market
• Ability to operate effectively in both English and Ukrainian languages
• Ability to collaborate cross-functionally with other Badoo markets
• Experience of working in an integrated global team
• Proactive approach and ability to take initiative, leveraging and learning from successes of other Badoo markets
• Strong communicator and relationship builder, with existing deep knowledge of valuable in-market contacts
• Proven ability to create paid campaigns that drive earned coverage

About You

• You are passionate about the Badoo brand vision and values
• You are a creative problem solver, with the ability to think quickly
• You are able to work both collaboratively and independently and support your team
• You are unafraid to provoke and surprise
• You are analytical and data-driven and have the ability to measure success and impact of marketing strategies
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