Marketing Manager

Description:

• BMW Group Russia is looking for a creative, passion and proactive person with strong digital, marketing skills and desire to develop automotive MINI brand and to join our team as a MINI Marketing Manager.

Main responsibilities:

• Developing and implementing MINI marketing and brand strategy in Russia, including marketing plans and budgets;
• Developing and executing MINI digital, media and social media strategy in Russia;
• Managing the product launch campaigns, local brand impulses and tactical marketing programs;
• Steering and approving all MINI related brand communication activities;
• Making, steering and monitor the strategic cooperation of MINI brand with local partners, agencies and social media influencers in line with HQs guidelines;
• Working with vendors and marketing agencies on briefing, creation and execution of marketing campaigns.

Required skills and experience:

• Higher education;
• 5 years of the relevant work experience as a Brand manager or Digital marketing manager in the automotive or premium goods industry;
• High level of brand and communication expertise in combination with the strong digital and media skills;
• Passion for cars and willingness to be engaged in product, PR and e-commerce topics;
• Work experience in the marketing agencies is desirable;
• Fluent English.