B2B Brand Management and Marketing Lead

About company:

• Emerging Travel Group (ETG) is a travel-tech company that owns four brands: RateHawk, ZenHotels, Ostrovok.ru and B2B.Ostrovok.
• 11 years ago we exploded into the travel industry and since then have been pushing our way to global leadership — we have representatives in 24 countries around the world and you can book our travel services on ETG sites in 220 countries.
• We are looking for a B2B Brand Management and Marketing Lead, who will help CMO and Communications Director to develop, launch and execute global marketing strategies for ETG B2B brands. You will help to analyze key markets, ensure developing best and up-to-date marketing materials distributing awareness of ETG brands across priority markets.

Job Responsibilities:

• Together with Communications Director carefully work over development and execution of global marketing plan, verifying overall marketing and event activity is aligned with business and brand objectives.
• Managing the Group's B2B brands and participate in the development of all brands positioning, and communication strategy.
• Conduct market researches, and targeted audiences analysis.
• Work closely with corporate regional sales managers to ensure alignment on business strategy and performance.
• Execute market penetration strategy for ETG key priority markets.
• Support products big launches and updates coordinating teams and stakeholders to successfully implement a marketing plan.
• Coordinate development of all brand materials - landing pages, videos, ppt, print, keeping them actual and up-to-date.
• Manage B2B complex marketing projects (planning, coordination, analysis) coordinating effectively cross-functional teams and stakeholders.
• Manage B2B brand marketing team (3 people) and marketing budget.

Key Qualifications:

• Successful experience in managing B2B brands at a global level.
• High level of influencing and networking skills.
• Track record of leading successful cross-functional programs.
• Strategic thinker with the ability to drive results both individually and through extended teams.
• High-level of creativity and energy, able to inspire, engage and influence.
• Fluent English is a MUST.

What We Offer:

• 100% official salary.
• A comfortable office in the center of Moscow with a free gym, relaxation areas, unlimited tea/coffee and meals.
• Hybrid work format: remotely, in the office or combined.
• A flexible timetable — we don’t require you to be online or in the office at 09:00 sharp. You can start work at a time that suits you.
• Interesting and ambitious tasks that will take you to the next professional level.
• Learning: seminars, trainings and conferences. If you want to participate in a conference, we will help to organize it.
• Private health insurance.
• Team-building activities: movie nights, quizzes, thematic parties, annual trips to the countryside, football and volleyball matches.
• Corporate discounts on hotels and other services.
• A young and active team of super specialists.

Why you will enjoy working for us:

• Our motto is be your own CEO — be a full leader of your projects, find solutions and achieve success, overcoming challenges and limitations.
• We are convinced that to achieve exceptional results you need to get pleasure from the process and love what you are doing. The ETG marketing department is full of superheroes who enjoy their work and because of that can do absolutely anything.
• We use our superpowers to achieve our main goal — to make our products the most popular in the industry. We actively raise the awareness of our brands on international markets, attract new clients and use all available tools to achieve that.
• Our tasks are ambitious and interesting. And we have put together a great team — brave, creative and very friendly. We cooperate with all of the company’s departments and work to promote all our products — hotels, air tickets and transfers; B2B and В2С; Russian and international.
• We only care about the result, and not about how many hours you spend in the office. You may work from home or from the office, or choose a hybrid format.
• There are no rules or restrictions in our team, and nothing is taboo: learn, grow, experiment, invent new ways of achieving the targets — try it! We will always help and support you.