PR & Communication Manager

Key responsibilities include

• Lead your team and create conditions to enable strong performance, collaboration and deliverables of the full team 
• You create a local communication plan in accordance with global comm. plan
• Based on insights from each individual market and with H&M’s customer in focus set goals, priorities and strategies on a yearly basis to meet the regional overall objectives, both short and long term
• Ensure input in Regional Customer Activation meetings, making sure that we optimize the possibility to leverage on earned media and challenge and support PR & communication activities on Sales Market level when relevant
• Proactive responsibility in ensuring that communications activities and organizational set up covers current and future regional needs, including continuous risk assessment and build, strengthen and protect the H&M brand by trustworthy communication
• Focus on proactive Media Relations strategies to support regional objectives, crisis Management, support, guide and coordinate when needed
• Ensure a strong regional communication plan that can work effectively and give high level input on strategic approaches in regional customer activation planning for optimized results within the region
• Create conditions to enable performance of teams and individuals, identify and develop talents in order to build (future) organization and diverse team, strengthen team and foster collaboration
• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible and challenges and follow-up on Sales Market results

Qualifications

• A communication degree/relevant qualification and at least 5years’ experience from similar managing positions and/or within PR/Communications on the Russian market
• Proven strategic communication planning, media relations and issues/crisis management skills
• You have a strategic and analytical mindset with strong planning and prioritizing skills, and you understand synergies between owned, paid & earned media
• You have excellent communication skills, including fluent written and spoken English, knowledge in other languages is meriting
• Proven track record in creating movement in brand perception through PR & communications activities and knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.
• Previous experience from managing teams including leading other leaders in a retail environment is a given.
• Experience in being a part of senior management team, ensuring strong collaboration and integration of communication and experienced buyer of media and creative services.
• Meriting with competence within digital/tech and omni ways of working