Copywriter (Hong Kong, Singapore, Kuala Lumpur)

What you'll do:

• Create high-quality and engaging short-form and long-form content across marketing channels, including the website, blog, email marketing, paid media, and SEO.
• Develop contents that resonate with the company’s target audience and carry value propositions across products, services, and markets.
• Create innovative and compelling content for digital platforms, including online ads, email, social media, websites, video, and in-app content.
• Understand content writing for various ad channels, such as LinkedIn, Facebook, Instagram, TikTok, Google, Twitter, and more.
• Work with the Growth team, including Acquisition, CRM, and Data Analytics teams, to create effective copywriting solutions.
• Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
• Take ownership of projects from concept to delivery, aligning with brand guidelines.
• Support the Creative and Brand Team with copywriting and ideation as required.
• Assist copywriting for the Product Team across web and mobile applications.
• Collaborate with the SEO Manager on editing long-form SEO guides to continue driving organic results for core keywords.
• Be knowledgeable about SEO best practices and writing for the overall user experience while staying abreast of Google’s algorithm intricacies.
• Champion Osome’s tone of voice across all forms of messaging.
• Have a deep understanding of content marketing to develop and implement content marketing strategies that contribute to marketing goals and results.
• Measure and analyze the performance of content and drive iterative improvements.
• Conduct research and stay up-to-date on the latest industry trends and developments.

Who you are:

• 3+ years of fintech/SaaS content writing experience.
• Exceptional ability to craft impactful writing.
• Proven experience as a copywriter with a strong portfolio showcasing work in the tech industry, product descriptions, CRM content, and advertising campaigns.
• Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.
• Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging.
• Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
• Expert understanding of SEO best practices.
• Excellent communication and collaboration skills.
• Proficiency in English is a must; proficiency in Chinese is a plus.
• Candidates must be based in Asia and operate within an Asian working timezone.

Our Benefits

Osome grows alongside you, but we already have a few perks:

• Competitive salary.
• Multi-cultural environment to enhance your global perspective.
• Learning opportunities and mentorship from peers and leaders, including a yearly continuous professional development budget.
• Flexible working arrangement; Hybrid working arrangement.