Loyalty Manager

H&M
офис ссылка на отклик
от 200 000 р/мес. gross по данным careerspace
Москва

What you’ll do

  • Build or/and maintain a strong customer insight driven loyalty function:
  • Drive the omni customer acquisition and retention strategy together with CA & Commercial leads
  • Drive the regional strategy for growing Member engagement and retention - using the global Loyalty and CRM strategy as a base, ensuring customer base growth and increased lifetime value
  • Develop perspective as input to goal setting process
  • Work cross functionally, aiming to meet and exceed customer expectations to ensure long-term growth
  • Activate selling and support activities:
  • Drive the regional reward strategy incl. benefits, services & collaboration with external partners
  • Initiate and support regional tactical activities according to sales situation and long-term customer growth
  • Drive loyalty activation & communication within global campaigns and for regional tactical needs
  • People, Culture & Leadership:
  • Communicate company and regional goals, information and expectations within region/SM
  • Coordinate and support Sales Markets in executing planned activations to meet defined KPIs
  • Secure knowledge & training, supporting the implementation of new features & functionality
  • Collaboration with global and other region teams:
  • Be the regional POC for Global Loyalty team and take part in meetings/discussions initiated by HQ
  • Drive the Loyalty KPI FUP process and share learnings from a regional perspective
  • Support the continuous improvement of Loyalty efforts by sharing regional insights with Business Tech and Global Loyalty team
  • Work with the full sales market team to drive enhances customer activation cross channels, including collaboration with E-com commercial and store commercial

Qualifications

  • Experience from CRM and/or Loyalty Programs
  • Experience working in a strategic, cross functional role collaborating with multiple teams in different geographies
  • A similar scope of responsibilities in previous jobs at a well-structured fashion retail/other retail environment or with a good H&M professional record around CRM, Marketing, Merchandising or Controlling
  • Fluency in English and preferably local language(s)
  • Knowledge of analytics software (ex.Tableau, Power BI) is meriting
  • Meriting with competence within digital/tech and omni ways of working
  • Commercial Mindset and Customer first-focus
  • Analytical and insights driven (to drive through growth strategies)
  • Strong communication & negotiation skills – comfortable presenting to stakeholders at various organizational levels
  • Project lead capabilities
  • Strong, internal drive, results driven and willingness to learn and feed the organization with new insights
  • A VPN is required to respond to a vacancy