Product Marketing Lead (USA)

About the job

We’re looking for a Product Marketing Lead to direct the Product Marketing team and shape our overall go to market strategy in a competitive space. As the Head of Product Marketing, you’d be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback. Additionally you will drive a team of marketers that will drive impactful multi-channel campaigns for our existing portfolio of products and initiatives 

In the last 2 years we have launched ~20 new products a year - most recently our Form 4! 

If you’re passionate about managing large cross functional launches and campaigns, and driving big impact for our marketing portfolio - this is the role for you. 

The Job

• Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy.
• Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization
• Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio.  
• Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries.
• Guide the development of all assets customer facing and internal facing to make launches and campaigns successful.  .
• Measure, analyze, and communicate the effectiveness of your activities.  Your analysis and insight will help drive improvements to our processes and messages.

You

• Have 2+ years of experience leading product marketing, growth marketing, or other marketing function in a B2B technology company with 5+ direct reports
• Have successfully launched new B2B products, and new product lines.  
• Love working with product, sales and marketing teams to create effective assets.
• Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources.
• Ability prioritize the work that is truly important - managing key stakeholders’ and executives’ expectations 
• Have a proven ability to work independently and cross-functionally to complete projects.
• High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment. 
• Strong analytical and results oriented slant
• Strong bias to action

Bonus skills:

• Experience in multiple marketing functions including product marketing, growth marketing / demand generation, analytics, content, creative
• 3D printing or additive manufacturing industry experience
• Experience with B2B hardware technology products

Our Perks & Benefits:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors 
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints