EE Culture and Media Manager

Accountabilities

• Influencing and building capability in order to drive effective connection planning that delivers category and brand growth
• Shape and influencing our brand and category cultural plans to deliver for the business ambition
• Acting as a holistic media & culture expert responsible for delivering world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with your category brand teams
• Ensuring all connection plans for our brands across the portfolio uphold our global communication standards
• Work to deliver fully integrated connections plans. Responsible for ensuring all activity operates 100% ‘no dead ends’ across the consumer journey
• Ensure appropriate use of data, insight & econometrics as part of the connections planning process
• Scale – in all commercial elements of the brands, building strong relationships with the Revenue and Category team to deliver above and beyond the AOP
• Work in collaboration with senior stakeholders to influence media and culture investments decisions
• Recruitment/Re-recruitment – both from a shopper and consumer perspective
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
• Leadership:
• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action
• Shape the Future:
• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working
• Inspire through Purpose:
• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences
• Invest in Talent:
• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

Qualifications

• 5+ years experience with strong evidence that you have created breakthrough plans and results by building brands in culture and media on a portfolio client within a marketing/agency environment
• You are constantly curious about consumers; have a deep understanding of consumer behaviour and how culture & media works within a CPG business model and the P&L levers that drive growth
• A strong team player who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
• Proven ability to craft connection planning strategies and activations that have delivered YoY growth
• Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
• Demonstrated brilliant execution to impeccably high standards
• Deep personal accountability for great performance
• A VPN is required to respond to a vacancy