CRM Communications Manager

Key Responsibilities:

• Customer Insights and Analysis: Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.
• CRM Strategy Development: Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.
• Campaign Execution: Design and implement engaging email/Whatsapp campaigns using Stripo, ensuring content is tailored to customer segments identified through insight frameworks.
• Data-Driven Optimization: Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.
• Cross-Functional Collaboration: Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.

Technical Skills:

• Proficient with Bloomreach or similar CDPs for data management and campaign execution.
• Skilled in email design and coding using tools like Stripo.
• Competent in using analytics platforms and/or SQL for data analysis and decision-making.
• Copywriting skills are a plus.

Soft Skills:

• Strong communication and collaboration skills, essential for working effectively in a remote team environment.
• Proven ability to apply customer insights frameworks effectively to CRM strategies.
• High adaptability with a commitment to learning and applying new methodologies in customer insight and CRM.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​Education:

• Bachelor’s degree / course in Marketing, Business Administration, or a related field.

Language:

• Fluent in English at an Upper-Intermediate level or higher.

We offer…

• Remote work from the comfort of your home or coworking;
• International Young Team;
• Unlimited holidays