Global Associate Brand Manager

Tasks:

• Develop and champion the marketing brand plan designed to further grow Duphaston® in gynecological indications, outperforming key competitors, supporting the overall brand growth above the market. The plan should identify future trends and address all key issues, opportunities and Critical Success Factors.
• Initiate important market insights/ market research to answer key questions posed by the brand focusing on unmet needs and customer experience and utilizing these insights into activation strategy.
• Develop global inspirational goals for the Duphaston gynecological indications and drive the brand positioning, competitive differentiation, and messaging.
• Design, plan and coordinate execution, and monitor key marketing programs for the Duphaston® gynecological indications through portfolio selling approach, and multi-channel execution to engage key customers (HCP/ Pharmacist/ Patient).
• Create global launch plan for Duphaston® gynecological indications, including priorities to ensure alignment and execution of plan, and closely track the implementation at the affiliate level.
• Communicate and align local marketing and sales teams to action the marketing programs. Review, challenge and remediate as needed affiliate marketing plans to ensure that they are within the strategy.
• Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand.
• Create monitoring mechanisms to monitor execution of marketing programs, prepare monthly report for senior management for the Product, performance dashboard, monthly highlights, and other ad-hoc reports and presentation as appropriate.
• Coordinate and drive sharing best practice across regions and affiliates.
• Position accountability:
• Define and prepare the external communication plan (KOL database/ Congresses/ Symposiums/ CME Trainings/ Masterclasses) in alignment with the brand strategy.
• Collaborate and coordinate the efforts of all global internal stakeholders in supporting the marketing, medical, manufacturing, regulatory and legal product initiatives/ challenges.
• Timely execution of the strategic brand plan (indicators: sales forecasts / prescription share / market share / clear positioning and adoption of messaging by key customers).
• Sales plan of the brand are being managed.
• Improve market (and prescription) share of the brand.
• Monitor the evolution of the environment and assess its potential impact on the business model and forecast in the future (competitor intelligence landscaping, new product launches, new prescription/ treatment guidelines, new pricing situations).
• Timely execution and delivery of promotional material to the affiliates.

Requirements:

• University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification.
• Experience:
• Min. 5 years pharmaceutical sales and marketing experience in an affiliate or region, ideally incl. exposure to global project initiatives
• Successful experience in Rx brand management preferably managing Women's Health franchise products
• Experience working on an Emerging Markets scope is an asset
• Languages:
• Fluency in English. Additional languages are a plus (Chinese, Russian, Spanish).
• Core Skills:
• Insight and Foresight
• Brand Building
• Strategy & Planning
• Innovation & Portfolio Expansion
• Launch Excellence
• Multi-Channel Customer Engagement
• Financial Acumen and Measurement

Competencies / Attributes:

• Working knowledge and expertise in Women's Heath
• Winning mentality, "can-do" attitude, innovative, customer focus and cross-functional team player
• Result-driven, enjoy hands-on work, pragmatic
• Ability to influence cross functions in a matrix organization
• Ability to demonstrate systematic anticipation and planning
• Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda/ action plan and then work independently to achieve it
• Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results
• Strong communication and interpersonal skills
• Strong analytical and diagnostic skills
• Able to work in a fast-paced and changing environment
• Good project management skills