Senior Product Manager, Activation (Cyprus, Poland)

About the job

Zing Coach is seeking a seasoned Senior Product Manager to spearhead the User Activation team and ensure our new users form healthy fitness habits within their first 30 days. The ideal candidate will have a minimum of 8 years of experience in product management, with a strong background in B2C subscription apps, particularly in industries where habit formation is critical for retention.

Responsibilities

• Take ownership of new user onboarding and activation at Zing, delivering an optimized user experience influencing habit formation of using the Zing app within the user’s first 30 days
• Lead the ideation, prioritization, and execution of the Activation team’s product and experimentation roadmap
• Run extensive A/B testing and UX experiments to iterate on the onboarding and Activation flows for impact on habit forming and retention rates
• Understand Zing’s core segments and habit behavior personas to optimize the Moments of Activation per segment
• Formulate Activation and habit tracking metrics to impact workout retention, customer churn, and upsells in the customer’s first month, thereby moving the needle on customer LTV
• Collaborate closely with AI teams, UX Research, Data Analytics, UX/UI Design, CRM, User Acquisition, Marketing, business leadership, etc. for roadmap alignment
• Work closely with Engineering for quality and timely delivery of new features on both iOS and Android apps
• Be hands-on with generating data insights and qualitative feedback to drive decisions for product innovation
• Contribute to the larger product culture at Zing with best practices and set an example for fellow team members like a mentor
• Stay current on industry trends and best practices in user activation, habit formation, and mobile app design

We expect that you have

• Experience: Minimum 8 years in product management, with at least 2-3 years of driving retention growth for B2C subscription apps
  • Strong preference: Experience delivering wins for new user onboarding/activation/habit-forming experiences for personal development apps (fitness, health, education), gaming apps, or apps with natural habit cycles
  • Bonus: Deep understanding of habit formation principles and behavior psychology
• Master at A/B experimentation with practical knowledge of best practices
• Excellent problem-solving and data-driven product skills
• Immaculate communication and collaboration skills, with the ability to influence and work effectively in fast-paced, cross-functional environments
• Knowledge and experience with best practices of agile and scrum product development
• Excellent project management and organizational abilities
• Great communication skills and fluency in English

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup
• Opportunities for rapid career development in a hyper-growth startup
• Excellent work environment: the company is small enough to be person-oriented
• Work-life balance to suit everyone: flexible working hours
• A supportive, English-speaking environment