Head of User Acquisition (Cyprus, Warsaw)

About the job:

The role demands expertise in operating with high budgets, app growth strategies, particularly through channels like Facebook, Google, ASO/ASA and through web2web funnels.

Responsibilities

• User Acquisition strategy and execution
  • Strategically manage and scale user acquisition initiatives, within our W2W and App in the B2C USA market.
  • Allocate 30% of your time to hands-on campaign management and 70% to team management and strategy
  • Developing and managing the UA budget and modelling media marketing mix
  • Research and implement innovative acquisition channels
• Comprehensive UA Reporting
  • Managing media plan reporting, including plan vs. actual analyses.
  • Implementing transparent UA reporting at the company level
  • Data-driven approach to ad creative tests
• MarTech/ AdTech
  • Implementing MarTech solutions, tooling and automatization to increase UA campaigns efficiency (attribution logic, conversions API, optimization events, onelinks, automatization tools)
• UA team management
  • Directly management a team of 3 UA Managers and hiring new members
  • Coordinating external contractors and agencies
• Collaboration with Growth team
  • Align UA efforts in improving shared Growth team KPIs
  • Sync UA efforts with growth strategy and experiments
  • Effective communication with other teams (Growth, Product, SMM, ASO, Creative, Finance)

We expect that you have

• Domain Expertise
  • Deep understanding of marketing and user acquisition first principles
  • At least five years of experience in user acquisition, with a focus on the health and fitness sector
  • Demonstrated expertise in managing a variety of paid channels (e.g., Facebook, Google, TikTok), strategies (including influencer and affiliate marketing) and funnels (web2web, web2app, iOS/Android, SKAD), handling over $10 million in annual ad spend
• Management Skills
  • Experienced in leading a team of 3-5 user acquisition managers and coordinating with contractors
  • Proven track record in developing team processes, systems, and establishing effective work routines
  • Skilled in recruitment processes and making tough decisions regarding staffing changes
• Strong Analytical Skills
  • History of leveraging analytics for optimizing campaigns performance and process development
  • Proven capability in implementing comprehensive UA reporting at the organizational level
  • Ability to analyze beyond Customer Acquisition Cost (CAC) metrics to positively influence Lifetime Value (LTV) and product metrics using UA tools
• Networking and Communication Skills
  • Proficient in building and maintaining professional relationships with other departments (Growth, Product, Analytics, SMM, Creative, Finance)
  • Effective communicator, adept at conveying complex ideas clearly and persuasively
• Soft skills
  • Excellent communication skills and fluency in English
  • Autonomy and Initiative
  • Takes responsibility for outcomes, demonstrating accountability and ownership
  • Displays resilience and composure under stress, maintaining a calm and steady approach in high-pressure situations

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup
• Opportunities for rapid career development in a hyper-growth startup
• Excellent work environment: the company is small enough to be person-oriented
• Work-life balance to suit everyone: flexible working hours
• English-speaking environment