CMO/Chief Marketing Officer (international, global/User Acquisition, UA)

Responsibilities:

• Define the new products positioning, messaging, and visual identity to ensure consistent brand representation across all marketing channels and make it easily understood by the broader public;
• Manage marketing budgets without unnecessary bureaucracy and tenders;
• Analyze funnel metrics and identify ways to improve the funnel from awareness to renewal;
• Launch marketing strategies on ways to reduce CAC and increase MRR;
• Find the most effective advertising channels, use guerrilla marketing;
• Seek and manage contractors to get things done well and on time

What we expect from you:

• Significant experience (5+ years) in marketing leadership roles, with successful cases in global markets;
• Proficiency in digital marketing tactics, including SEO and ASO;
• Experience in launching successful viral and referral campaigns;
• Ability to conduct cohort analysis and count the economy of channels, objectively evaluate which channel makes sense to scale up;
• Mastery of Google Analytics, Amplitude/AppsFlyer analytics systems at a level that allows you to understand marketing metrics yourself;
• Experience in working with Google Adwords, Facebook Ads Manager;
• Strong organizational skills;
• Ability to work quickly, to launch advertising campaigns in a day without months of tenders and discussions with focus groups about logo options;
• Proficiency in English not lower than C1 (spoken/written).

What we offer:

• Significant experience (5+ years) in marketing leadership roles, with successful cases in global markets;
• Proficiency in digital marketing tactics, including SEO and ASO;
• Experience in launching successful viral and referral campaigns;
• Ability to conduct cohort analysis and count the economy of channels, objectively evaluate which channel makes sense to scale up;
• Google Analytics, Amplitude/AppsFlyer analytics systems at a level that allows you to understand marketing metrics yourself;
• Experience in working with Google Adwords, Facebook Ads Manager;
• Strong organizational skills;
• Ability to work quickly, to launch advertising campaigns in a day without months of tenders and discussions with focus groups about logo options;
• Proficiency in English not lower than C1 (spoken/written)